UFI-VMA Venue Management School 2025 Dual-City Programme Successfully Held, Boosting the Upgrade of Asia-Pacific MICE Industry
- Administrator
- 8月6日
- 讀畢需時 2 分鐘
On July 23, 2025, the "Venue Management School 2025," hosted by Macau Fair & Trade Association (MFTA), supported by The Global Association of the Exhibition Industry (UFI) and Venue Management Association (Asia and Pacific) (VMA), commenced simultaneously in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin and Macao, marking a new chapter in talent cultivation for the MICE industry in the Guangdong-Hong Kong-Macao Greater Bay Area.
Distinguished guests attending the welcome dinner included Mr. Lam In Kit, Chief of the Division of Tourism, MICE and Commerce of the Economic Development Bureau of Hengqin; Ms. Synthia Chan, Council Chairperson of MFTA and Mr. Michael Brierley, Company Secretary of VMA. This programme has received the wholehearted support and generous sponsorship from the following organizations and enterprises: Economic Development Bureau of Hengqin, Commerce and Investment Promotion Institute(IPIM), Galaxy Entertainment Group, Melco Resorts & Entertainment Limited, MGM Macau, Sands China Ltd, SJM Resorts, Limited, Wynn Macau, Limited.
This programme adopted an innovative "dual-city co-hosting" model, making it UFI's first cross-regional training initiative in the Asia-Pacific region. It fully reflects Macao's strategic positioning as "one center, one platform, one base" and highlights the pivotal role of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin in promoting integrated development of the MICE industry. Simultaneously, it signifies the entry of talent cultivation for the MICE industry in the Greater Bay Area into a new phase.
The curriculum focused on cutting-edge industry trends, featuring three specialised modules: Smart Venue Management, Green and Sustainable Development, and Cross-Border Collaborative Innovation. Through a combination of theoretical instruction and practical sessions, the program systematically enhanced participants' professional capabilities. During the training, attendees also conducted on-site visits to The Venetian Arena and ongoing exhibition: The 2025 Guangdong & Macao Branded Products Fair (2025GMBPF), which held on The Venetian Cotai Expo Hall D.
Under the guidance of a top team from the Asia-Pacific region—including venue safety management experts, environmental resource consultants, and executives from MICE technology companies—over 30 participants from Macao, China, Mainland China, Taiwan(China), and Malaysia gained the latest industry insights and hands-on experience through structured training and field visits. They also successfully obtained the UFI-VMA internationally recognised dual certification. The successful implementation of this "dual-city co-hosting" model not only significantly elevated the participants' professional competencies but also set a new benchmark for regional MICE talent cultivation, injecting fresh power into venue management in the Asia-Pacific region.
Looking ahead, MFTA will continue to expand and deepen cooperation with international organizations such as UFI, focusing on three key areas: professional training, talent certification, and international exchange. Committed to providing strong talent support for the development of the convention and exhibition industry in the Guangdong-Hong Kong-Macao Greater Bay Area, further enhancing the international competitiveness of the regional MICE industry.
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